Behind the Scenes

Tell us a little about yourself...

My name is Jacklyn James and I am the designer and creator of the Safety Food Peeler.  I am also the Sole Distributor of the Kiddies Food Kutter in Australia and New Zealand.

I was a Corporate Accountant until 4 years ago when I changed my whole career around.

What inspired you to start your own business?

I have created this business from a simple idea of getting children involved in cooking and being able to cut their own dinner at meal times! I promote healthy eating for Children 2 years onwards, Special Needs and the Elderly.

I have spent the last 2 years creating the New Safety Food Peeler which I designed, I wholly own and have it made in Victoria Australia! 

Safety Food Peeler

 How did you name your product?

I have been amazed how many adults have bought my product in the last 5 months since I launched it, when I really originally designed it for Children, it was to be named Kiddies Food Peeler but after most of the first 500 Prototypes were sold to adults I changed it to Safety Food Peeler as I was limiting my Market.

Where do you see your business in 5 years time?

I took 12 months designing the Safety Food Peeler, and sourced one of the last Plastic Manufacturers in Victoria - Lilydale - KCS Plastic Manufacturers! I paid $12,000 for the moulds so I could own it in OZ (could of paid $1,000 in China) and now can proudly display the AUSBUY logo, as this product is Designed, Wholly Owned and Manufactured Product of Australia.

I have sold  the whole batch of 9,000 pieces I first had run off in September 2013 and have just placed an order for my next batch of 9,000!!...

This is the first blade less Peeler in the World and I have just sent my first batch to the US to break into the US Market with an Aussie Product!

I do not stock these in retail (yet) but attend Farmers Markets and sell wholesale right around Australia into Child Care Centres, Stephanie Alexander Garden to Kitchen Programmes, Kindies, Disability Schools, Cooking Schools, and Nursing Homes!

I have been nominated for most Innovative Product with Biz Mum Awards & Expo!

Tell us about your new product The Safety Peeler...

The Safety Food Peeler is perfect for young children (and special needs adults) who need to peel fruits and vegetables safely. People of all ages can now prepare food with a peeler that doesn’t use a blade! The Safety Food Peeler is Australian Designed and Made – and makes peeling fun for everyone

  • BPA friendly, Dishwasher Safe
  • Safe design with no blade at all!
  • Teaches kids to use a smooth sliding action to peel food
  • Promotes independence and self reliance
  • Perfect for helping mum or dad to prepare lunch or dinner
  • Easy to use, but adult supervision is required

  • Will peel everything a normal peeler will cut, except pumpkin and children!
  • Interactive with Parents and Grandparents
  • Teaches hand eye co-ordination skills
  • Available in red, blue or yellow
  • Packaging suitable for a gift

Safety Peeler in use

Where else can your fans check out your products ?

Roma Lily

Tell us a little about yourself...
 My name is Alisa and I live in Bendigo with my husband and our two daughters, aged 4 and 6. I am a primary school teacher by day (part time) and I usually get my creating and making inspiration at night time. I am a ‘night owl', so I am often sewing/making things after midnight. My products include one of a kind wall arts, rag dolls, chenille softies, appliqu├ęd towels and personalised cushions. I create my own patterns and continue to modify these patterns until I am happy with the end product.

One of a kind wall art
What inspired you to start your own business?

As a child I loved sewing, knitting and anything crafty, but as an adult I only started doing this all again after I had my children. I enjoyed making clothes and toys for them. I then started making gifts for friends and before I knew it, other people were asking me to make things for them. About two and a half years ago I decided that I must have products people want to buy, so I started selling at markets.

   How did you name your business?  

Roma Lily was the name of my grandmother. She was a beautiful lady who spent hours knitting clothes for my sister and I, as well as clothes for our dolls. She also spent lots of winter days teaching us how to knit. She was one of the first people (along with my mum) to introduce me to handmade goods. Even though she is not on this Earth any longer, she lives on in me and the things I make, so I think this is the perfect name.

Fox and Hedgehog wall art

What is your favourite piece from your own range?

This is a bit like asking me which child is my favourite. I don’t really have a favourite piece from my range, because each and every piece that I make is different to the next. I love that my products all seem to develop their own little personality by the time they are finished. I get quite attached to each piece that I make.

Where do you see your business in 5 years time?

Life is so busy and who knows what is around the corner, but I would like to think that I will still be taking the time out to create my products. At the moment my sewing space is actually our family living space, so my dream in 5 years would be to have my own sewing room.

Custom order for personalised cushions

 What are you creating on your table at the moment?
 At the moment I have some orders for personalised cushions and I am also busy building my stock for the next market. I am currently making some more rag dolls and working out which fabrics I will use for the different parts.
Working out fabrics for my rag dolls
Where else can your fans check out your products ? 

Jilly Junior

Tell us a little about yourself...

At the tender age of 15 my stepfather and mum gave me my first sewing machine. I looked at it and thought ‘great what do you think I am going to do with that‘. Never to be beaten I set about teaching myself to sew. Scouring book after book and seamstress after seamstress. I now have my second machine some 40 years later. I find myself each day at that machine creating. I have tried most things if not once at least several, but my love now is making childrens’ teepees and dinosaur tails. 

Dinosaur tails ready to be filled!!
What inspired you to start your own business? 

My inspiration for our business was our eldest daughter who is a primary school teacher. Our girls have a habit of coming to me and saying mmmmmmmmuuuum…. Could you please make me, but this time it wasn’t a dress or skirt or top it was a teepee. That was April 2013. We thought about the determined use and that gave us the required dimensions. So after several hours of discussions, measurements and indeed some swearing, so was born a design. With roughly drawn measurements on a scrap of cardboard from a box lying on the ground in the shed, the first prototype was made. I was bored on nightshift one night so I happened to put a photo of the said teepee on Facebook and by the time I got home from work that morning I had 15 orders!

   How did you name your business?    

The teepee is designed for the children of the world so a play on words junior - plus our daughter loves sewing she is my junior partner - hence Jillyjunior!  
Where do you see your business in 5 years time? 

So our business began….. Within the next 5 years I would love to see it being our full time employment. I am already transitioning from nursing to the amazing studio we created at the end of last year. We are beginning to send overseas now so I would love for that to grow more.

Our Teepee's
What is your favourite piece from your own range? 

Aimee has the gorgeous pink teepee in her prep classroom, as a reading and rest area, but my favourite is the turquoise with a close second being the lace and satin. We are currently on the last of our pink fabric and so trialling new fabrics to replace it. I want it to be gorgeous, girlie, gentle and pretty with a chic edge. 

One of my favourites...the lace and satin Teepee
 What are you creating on your table at the moment?

Keep watching lots of things happening in the Jilly Junior studio. We identified an area within the younger community of our region that not many women could sew. This prompted me to want to share my skills learned over many years - with the studio being to big just for Jilly Junior we have dedicated half of it to a sewing school. "JillyJunior sewing school". The first 5 week course is just about completed and the dates for the next block will be up really soon.

Looking forward to meeting you somewhere in the near future. Love Jilly xx

Jilly Junior studio and sewing school
Where else can your fans check out your products ?  


  Tell us a little about yourself...

My name is Michelle, I'm married to an amazing husband who lets me buy way more fabric than I need and we have a beautiful 6month old girl who is by far my greatest handmade creation.
        What inspired you to start your own business?  

When I was pregnant with my daughter I became addicted to everything handmade. There is something so lovely and personal about buying an item that has been handmade by someone. 

I had always admired the beautiful dolls people made and I thought it would be a nice idea to try and make one for my daughter. The first couple of attempts were a bit rough, but with a few tweaks and another couple of goes, I was really happy with how they were turning out. I got a lot of positive feedback and most importantly I enjoyed making them. I love being able to create something that will hopefully be some little girl or boy's favourite toy.

Sweet Hugs beautiful dolls
My creative workspace!

   How did you name your business?  

The name Sweet Hugs, was just something that stuck when brainstorming ideas. I wanted something cute, simple and easy to remember. I think it's very appropriate when it comes to the dolls, they are SWEET and you want them to receive lots of HUGS!

They are sweet and you want to hug them!

What is your favourite piece from your own range? 
The problem with making dolls is, each new one I make is a new favourite, but I'd have to say at the moment the bunny girls are high on my list. 

Where do you see your business in 5 years time? 

Hopefully in 5 years time, my love for making dolls can support me as a full time job. Being able to work from home and still have lots of time for my little girl is very important.

I also hope to expand the doll range to include some options for the boys...cowboys, super heroes and pirates.


What are you creating on your table at the moment? 

With Easter just around the corner, I'm in the middle of putting together some beautiful bunny girls and bunny rattles.

New bunny girl's

Where else can your fans check out your products ? 


Blackbird Lane Designs

  Tell us a little about yourself...

Absolutely couldn't get through life without my darlings!
My name is Clare, I am married and I have 2 beautiful boys, Noah and Mitchell. I have loved creating things for as long as I can remember! I’ve tried my hand at lots of different things, painting, cross stitch, knitting, scrapbooking…you name it I’ve given it a go and LOVED it all! I’m a creative person by nature and am at my happiest when making something lovely for someone or their babies!


What inspired you to start your own business?
 I am a self-taught sewer…everything I’ve learnt so far has come from handy YouTube videos and online tutorials! I have been sewing for a couple of years now and really get a buzz out of making things for others. It wasn’t until a friend of mine suggested I start selling my things that I started to think seriously about starting my own business. It took me a little while, and a lot of courage to decide to go ahead and create Blackbird Lane Designs.

I am so lucky to have a very supportive husband, family and friends who have helped encourage me along the way.

This is where the magic happens

These are the fabrics I'm working with right now...I do have a larger stash!

    How did you name your business?

I went about daily life with a notebook handy and wrote down words and phrases that I liked. In the end I sat down with a cup of tea and played with a few favourites and came up with Blackbird Lane Designs.

I wanted my business name to be clean and simple, but also able to reflect my products for little boys and girls.  I also loved the fact that my business name allowed me to have a simple black bird logo which I think transfers well onto tags for my handmade items!
I bought this gorgeous original print from a lovely lady whom I've never met, but have grown fond of and who has her own business and who kindly gave me some lovely words of wisdom when I was just starting out. (From Yellow Poppies) 

   What is your favourite piece from your own range?

I have 3 main products that I’m currently making, dresses (in 2 styles), bandana bibs and organic maple hardwood teether's.  I have so many incredibly exciting ideas in my crazy creative head that I sometimes have to hold myself back and stick to a couple of things.  I’m a big believer that quality is SO important and I therefore intend on making a small number of things and making them to a really high standard!

My favourite piece from my range would have to be the bandana bibs. These were the very first things I made for my little boy Mitchell when he started dribbling and was so proud of myself for drawing up a pattern and coming up with something very cute for my little man! I also think the bandana bibs are super funky and stylish and really are another fashion accessory for little bubs.  There are so many different fabric designs in my collection, that I think they will compliment almost any outfit!

Where do you see your business in 5 years time?
 I recently attended my first market ever and had an absolute ball. I’d love nothing more than for this tiny little business to turn into something that I can work on full-time! Spending time with my family, sewing and meeting new people are three of my favourite things to do and being able to continue to do these things into the future and actually earn a living would be absolutely wonderful!

My most favourite teacup in the whole wide world. I love that old saying "A cup of tea will solve everything"!

What are you creating on your table at the moment? 

I am currently working on two new bib designs! One of these designs will be specifically for girls and will feature a ‘petal’ shape. I’m very excited about these little beauties and even more excited to be sharing with you for the very first time! This little number is fresh off my sewing desk!  The second bib design will help mums with bubs that are starting solids! This new bib will feature a fold up section at the bottom of the bib fastened by two plastic press studs and catch all of those little bits that bubs’ drops! Stay tuned for photos of this new design very soon!
This is a new design I'm working on right now. It's coming along nicely!
I hope to have these available at the Jack 'n' Jill Children's Market!

 Where else can your fans check out your products? 


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